Co-Founder & CEO, Koia

Chris Hunter

As Co-Founder and CEO of Koia, Chris Hunter is currently focused on scaling the brand which has become the most productive protein beverage in retail. Launching in 2016, Koia’s initial product offering was a craveable, ready to drink, plant-based protein shake.  Current offerings have extended into plant-based keto shakes and a line of planted-based elevated coffee.  All products deliver on Koia’s mission to provide easy access to convenient, nutritious, and delicious plant-based nutrition.  

Hunter is a successful entrepreneur focused on creating, investing in, and scaling pioneering brands.  He is the Co-Founder of iconic alcohol brands Four Loko and Not Your Father’s Root Beer. Furthermore, Hunter founded Perspective Projects, his private equity arm, in 2016 and Co-Founded Graze Provisions & Libations in 2018. Perspective Projects currently has investments in brands that are leading their space, including Vive Organics (functional shots), Beanfields (bean based chips), Factor (fully prepared healthy delivered meals), and Roar Organics (electrolyte infusioned drinks and powders).  

Hunter grew up in Northeast Ohio and graduated from Ohio State University with a bachelor’s degree in Business Administration & Marketing. He currently lives in San Diego with his wife and three young sons, where he maintains an active lifestyle by practicing yoga, cycling, running and surfing.